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Verified projects. Fair insights. Trusted distribution.
April 2026 · Confidential
A Rs 90 lakh crore market where buyers make their biggest financial decision with almost no reliable information.
MagicBricks, 99acres rank whoever pays the most. Listings are ads, not information.
Commission-driven. Push highest-paying projects, not best-fit. No accountability.
No fair pricing, no compliance data, no independent analysis. Flying blind on their life's savings.
The trust and intelligence layer Indian real estate never had.
Every project linked to RERA registration. 14+ data points per project. Builder track records. Land records. Compliance history.
Launch price vs current price. AI-generated analysis. Independent fair market view. Not developer marketing.
Network of IFAs, MFDs, agents with existing client trust. Verified inventory. End-to-end support. Assured payouts.
UPRERA + HRERA indexed
Next.js / React
2 engineers + AI
15 SEO-optimized articles
Astro + Cloudflare Pages
A tech-enabled brokerage that doesn't employ brokers. Limited employees, unlimited associates.
| RT owns | Client relationship (Tech + RM + AI) |
| Specialists | Close deals per-project (associates, not employees) |
| IFAs/MFDs | Refer clients from existing advisory practice |
| RT handles | Ops, compliance, payouts, loans, insurance |
| Buying | Brokerage commission |
| Selling | Listing + transaction cut |
| Leasing | Leasing commission |
| Loans | Referral fees |
| Advisory | Premium subscription |
| Centricity (WealthTech) | ReraTracker (RE WealthTech) | |
|---|---|---|
| Products | MFs, PMS, AIF | Projects, loans, insurance, REITs |
| Distributors | 3,000+ FPDs | IFAs, MFDs, agents, bankers |
| End users | 7,500+ investors | Homebuyers, property investors |
| Compliance | SEBI / AMFI | RERA (30+ state authorities) |
| Raised | $24M (Lightspeed, Burman) | Seed round |
We capture value at three stages of every project's lifecycle.
Developer releases inventory. RT aggregates, verifies, distributes to partners.
Brokerage commission
Leftover stock + early resales. RT sources inventory, matches buyers.
Brokerage + referral fees
Units registered. Resale wave + leasing. Kitchens, insurance, loans attach.
Brokerage + allied revenue
Annual residential RE market
IFAs in India (potential partners)
NCR alone is larger than PropertyGuru's entire TAM
Noida, Gurugram, Greater Noida, Delhi. Deep developer relationships. Years of execution.
Lucknow, Bareilly, Chandigarh. Existing network.
Maharashtra (MahaRERA), Karnataka (K-RERA), Tamil Nadu. Critical for NRI play.
We don't need millions of partners.
doing 1 deal/quarter = 200 deals/year to prove the model
30+ state portals aggregated. Critical for NRIs. Data scales faster than physical presence.
Assured payouts via platform. Brokers get cheated on commissions constantly. This alone keeps associates loyal.
500+ specialists = self-reinforcing. More partners, more inventory, more buyers, more partners.
Once an associate's client book lives on RT — deal history, preferences, portfolio — they can't leave without losing their OS.
Portals have listing data. We have what actually sold, at what price. Bloomberg Terminal for Indian RE.
Deep existing relationships in NCR. Zero-cost inventory acquisition on day 1.
| MagicBricks / 99acres | NoBroker | Compass (US) | ReraTracker | |
|---|---|---|---|---|
| Model | Pay-to-rank listings | Peer-to-peer | Agent brokerage | B2B2C platform brokerage |
| Revenue | Lead gen (commodity) | Subscription | Commission splits | Commission + embedded finance |
| Client owner | Nobody | Nobody | Agent owns client | Platform owns client |
| Fair pricing | No | No | Limited | Launch vs current tracking |
| RERA compliance | Badge only | None | N/A | Deep (14+ data points) |
| Financial products | None | None | None | Loans, insurance, REITs |
| Average deal value | Rs 75 lakh |
| Commission (1%) | Rs 75,000 |
| Loan referral | Rs 15,000 |
| Allied products | Rs 10,000 |
| Total per deal | Rs 1,00,000 |
| Year 1 | Year 2 | |
| Active partners | 50 | 200 |
| Deals/year | 200 | 800 |
| Revenue | Rs 2 Cr | Rs 8 Cr |
Before research/intelligence revenue and developer advisory.
Everyone fights for the 2-3 month buying window. We own the 10 years between purchases via AI nurturing. The client's value isn't repeat buys — it's their referral network.
Associates feed ground-truth transaction data. What actually sold, at what price, in which micro-market. First-party data that no portal has. Sell as research to institutions.
| Company | Model | Scale | What we take |
|---|---|---|---|
| Centricity | B2B2C WealthTech | $24M raised, 3K distributors | Distribution + training GTM |
| Side | Agent brokerage platform | Top-10 US by volume | Empower, don't compete |
| Compass | Tech-enabled brokerage | $7B rev, 21K agents | Agent toolkit. We fix their flaw: client ownership. |
| PropertyGuru | SEA marketplace | $117M rev, $1.17B raised | Multi-market playbook |
| Zillow | Fair valuations (Zestimate) | 116M properties | Fair market view concept |
2 engineers + AI — shipped a production platform with 14+ data sections per project, AI summaries, pricing intelligence, user accounts
Can build aggressively. CRM, partner dashboard, loan tools — all in the roadmap.
| Week | Milestone |
|---|---|
| 1-2 | SSR migration (SEO + AI accessibility). Onboard first 10 Project Specialists. |
| 2-4 | Onboard first 5-10 IFAs/MFDs. Build partner dashboard MVP. |
| 4-6 | First deals through platform. Content engine live (15 articles shipped). |
| 6-8 | First IFA-referred client. Home loan referral integration. |
| Week 12 | TARGET: 10 deals closed. 3 IFA referrals. Model validated. |
Building the trust and intelligence layer that Indian real estate has never had.
CRM, AI RM, partner dashboard, loan integration
Onboard 200 partners across NCR in Year 1
Pan-India RERA coverage. Fair valuation engine.
reratracker.com · arun@zenorealty.com